User-agent: Mediapartners-Google* Disallow: Celebrity Planet Station Celebrity Planet Station: Rachel Bilson pairs with DKNY Denim

Rachel Bilson pairs with DKNY Denim

High fashion must be scraping the bottom of the barrel. DKNY is trying to get into the celeb marketing game - and they’ve picked Rachel Bilson to be their girl. Rachel is of course gorgeous is that cute little girl next door way, but I’ve never seen her as a fashion icon. Her choices are somewhat basic at best, more often than not.

Not only will she be used to sell the label, she’ll actually be creating her own line of denim for the company. I guess jeans aren’t a bad thing for this casual OC girl to be doing, since she wears a lot of them. The line will be called “Edie Rose,” named after two women who inspired by Bilson while she was growing up, and will kick off this September. The line will feather a 15-piece collection of sporty jackets, sweaters, T-shirts, coats, dresses and skinny and straight-leg jeans.

Bilson, 26, best known for her leading roles in “The O.C.” and the current film “Jumper,” joins an array of fashion-hungry celebrities who are entering the fray, including rocker Avril Lavigne, who signed a deal with Kohl’s last week (the store is also said to be in talks with singer Vanessa Carlton for a jewelry line) and Nicole Richie, who is planning to do a maternity collection and a costume jewelry line. And industry executives claim more are in the pipeline

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